About Eureka Forbes

India's most iconic and trusted health and hygiene brand

  • Eureka Forbes Limited ("Eureka Forbes" or "EFL") is one of India's most iconic and trusted health and hygiene brands, with a legacy spanning over four decades. Founded in February 1982, the Company has been at the forefront of transforming the way millions of Indians experience healthy living — from clean drinking water and purified air to effortless home cleaning.
Eureka Forbes lifestyle

Our Vision And Transformation Strategy

Eureka Forbes vision and transformation strategy pyramid

Our Culture

Customer Centricity, Agility, Collaboration, Ownership and Accountability

Our Values

Customer First

Customer First

Leadership Through Ownership

Leadership Through Ownership

Innovate Boldly & Lead Change

Innovate Boldly & Lead Change

Mindset of Everyday Great Execution

Mindset of Everyday Great Execution

Collaboration

Collaboration

Building People For Growth

Building People For Growth

EFL the trusted choice

A pioneering presence in water purifiers, vacuum cleaners, air purifiers, softeners and services make.

EFL the trusted choice of millions of Indians seeking affordable, healthy living.

An Iconic Brand
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